Chi siamo
My name is Robert Campana and I am the founder of Stop Italian Sounding ® (SIS). We tell the story of Italian food and beverage products on social media platforms by creating awareness on the differences between real and Italian sounding food & beverage products. Through business partnerships, we are dedicated to helping to create the brand identity of Italian food/beverage companies by promoting authentic Italian food products and beverages through influencer marketing services on the leading social media pages, through affiliate marketing, and by organising educational seminars or workshops.
The idea of Stop Italian Sounding ® was born during my time getting a Master at the Università Cattolica del Sacro Cuore di Milano. Having developed a thesis on the “Economic Impact of Italian Sounding Cheeses in the US,” I realised that it was a good idea to start educating the consumer on how to recognize real Italian products.
SIS è stato prima creato su Instagram, e poi eventualmente sulle altre piattaforme social come TikTok, Facebook, YouTube, e Twitter.
La nostra missione
La nostra missione è quella di insegnare le differenze tra i veri prodotti agroalimentari italiani e quelli Italian sounding con un'importanza particolare sui seguenti valori: storia, tradizione, e artigianalità. Questo è realizzato attraverso la creazione di contenuti sui social media, l'organizzazione di seminari, la partecipazione a eventi e le collaborazione commerciale da parte di aziende italiane nel settore agroalimentare.
What does “Italian sounding” mean?
An Italian sounding product induces the consumer into erroneously associating the local product with the Italian one. This is done through the use of words, colors, images, and geographical references. These products are not technically illegal as they do not typically damage the intellectual property in the country where they are sold. The economic value of this phenomenon is about €100 billion (USD $121 billion) on a world wide scale.
Perché è importante sensibilizzare?
La sensibilizzazione è importante perché aiuta a tutelare il consumatore. Non sono soli ingredienti dentro i prodotti italiani, ci sono anche tradizione, storia, e artigianalità. Un consumatore consapevole è sempre più contento.
Furthermore, spreading awareness is important because most Italian sounding products are imitations of protected Italian products. From the Italian point of view, this is damaging to not only Italy’s image, but also to the small and medium producers.